sustainability

The Ask //

To celebrate our sustainability initiative, let’s highlight our coffee farmers and the land they care for to make that delicious roast you’ll enjoy even more now that you felt human connection. 

The Essence //

Our coffee is crafted with intention – down to the harvesting methods, the land itself, the joy of our farmers, and the packaging it comes in. Feel good about your coffee. 

Art Direction //

I took a 2-fold approach to this key visual, because showing the humanity is essential, but photography-alone doesn’t stand out among the clutter in the world as well as graphic art. To pair with our stunning images, I created a vector art key visual with organic coffee beans trickling down the page. Bringing a different vibe to “sustainability” with clean, bold typography + graphic elements.

Sustainability is more than recyclable packaging. It’s an ecosystem, and it is important to show the part that people are not seeing “in-store”.