goodyear

BRIEF // Create a 360 campaign to celebrate and promote the new Eagle F1 Supercar III tire. (1) product video (2) key visual for non-video execution

CAMPAIGN THEME // The Art of the Drive

EXECUTION // My role on this project was in concept development, storyboarding the video, lead Art Director on production in Los Angeles, and collaborate with post-production team to bring it home.

In addition to the product video & the deliverables that will utilize shorts of it, my teammate Karen developed a look-and-feel to accompany the concept and carry our campaign through print & static digital.