HOLIDAY menu drop
360 campaign
The Ask //
Get us hyped about upcoming holiday menu drop to excite consumers about the holiday season and the iconic Starbucks beverages that make it magical.
The Essence //
Iconic, joyful, holiday glow.
Art Direction //
I utilized ambiguous holiday shapes and jewel tones to celebrate a unified, uncomplicated holiday season.
Deliverables
Suite of member emails
Suite of social posts
Suite of print materials //
postcards, publication ads, posters, outdoor signageIn-store displays and menu artwork
This page paints a picture of how this look-and-feel flexed artfully and seamlessly across digital & print. With that said, you are seeing a small fraction of the total pieces created.
